Compete submits:
Last year, Compete published an analysis of both Amazon and of 10 retailers heading into December. We thought it was time for an update. Like last time, we were looking to understand whether or not consumers are back spending. The analysis focused on a single question as a proxy for online consumer spending in general: are online retailers ahead of or behind last year’s pace?
This year we’re going to look at a different metric to get a feel for consumer behavior – daily attention. Daily attention tells us what percentage of total attention a particular website or websites have been able to garner. Higher attention means that more people are spending more time on that website. For this analysis, we’ll look at the aggregate attention going to ten major retailers this year versus 2008.