Ken Doctor submits:
Attributor’s "Fair Share Consortium" got a fair amount of pub (Attributor’s "Fair Share Consortium Completes Newspaper Trifecta") last year with a blindingly simple idea: monetize illegal use of copyrighted news content. That’s otherwise known as anti-piracy as business development, one of favorite web jujitsu strategies.
Rather than huff and puff about taking down unauthorized usage, threatening uncertain court action, just make money on it. The notion: go to the ad servers providing the ads against the unauthorized content, and get them to share a piece of any ad money with original publishers, taking it from the distributor’s share. That was last year, and little progress has been made on that point.