The true value of the Facebook (FB) common A stock is a difficult puzzle. There are too many moving parts for definitive assumption-making. Modeling future free cash flow shows the relationship between market expectations and the value of the stock. The thesis on FB growth needs to be analyzed and benchmarked. In this article, I will speculate on qualitative factors then model market expectations for the $38 IPO price.
Qualitative
Management
For most companies, management has a strong correlation with long-term performance. For Facebook, this relationship is exacerbated. FB is a “controlled company” with CEO Mark Zuckerberg controlling 55.9% voting power holding common B shares. He is often perceived as an eccentric tech wiz that is not motivated by money. In the S-1, Zuckerberg explains that Facebook is focused on influencing the flow of information. The company was started for a social mission and not incorporation.
To be a shareholder
