Compete submits:
During the holiday season, VZW (VZ) launched an assault on AT&T (T) with its “There’s a Map for That Campaign”. The campaign, mocking the ‘There’s an App for that’ phrase used by Apple (AAPL) to advertise the iPhone, focused on AT&T’s lack of nationwide 3G coverage as compared to VZW’s. AT&T of course couldn’t take that sitting down, and launched a counter attack hailing the advantages of the AT&T network as a whole when compared to VZW’s.
Though these campaigns have been successful, both have allowed their other competitors to fly under the radar. Sprint (S) has done little to bring its name into the fore front, but T-Mobile made a move and launched brand new (not to mention game changing) plan structures. T-Mobile released the new plans (named Even More and Even More Plus plans) in the last week of October, in time to capitalize on increased holiday shopping.